What do you do if you want to market a beer without flavour?

You know, the beer where they've taken out the carbohydrates and, with them, the flavour. Foster's of Australia want to reach the image-conscious Australian men attempting to keep their beer bellies in check.

Well, the important thing is to get the punters to think about other things than beer. So a bunch of Slovenian(!) half-naked blondes is what they expect to do the trick.

I don't mind scarcely clad blondes at all, although I would not want them in my beer. But do they (Foster's, not the Slovenians) seriously think that their potential customers for the watered down beer will want to identify with their choice of role model? One thing is how you actually look, another is how you perceive yourself...

Sir Dayvd ( booking a plane ticket to Slovenia ) of Oxfordshire.