Thursday, January 24, 2008
Some "Canned" ideas are great!
When I was a kid one of my favorite hobbies was beer can collecting.
Today, this Knight is not a beer snob; I freely admit enjoying a beer from a can.
One of my mottoes: A beer in a can in the hand is worth two on the shelf.
On this date January 24, 1935:
1935 : First canned beer goes on sale
Canned beer makes its debut on this day in 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger's Finest Beer and Krueger's Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.
The concept of canned beer proved to be a hard sell, but Krueger's
overcame its initial reservations and became the first brewer to sell
canned beer in the United States. The response was overwhelming.
Within three months, over 80 percent of distributors were handling
Krueger's canned beer, and Krueger's was eating into the market share
of the "big three" national brewers--Anheuser-Busch, Pabst and
Schlitz. Competitors soon followed suit, and by the end of 1935, over
200 million cans had been produced and sold.
The purchase of cans, unlike bottles, did not require the consumer to
pay a deposit. Cans were also easier to stack, more durable and took
less time to chill. As a result, their popularity continued to grow
throughout the 1930s, and then exploded during World War II, when U.S.brewers shipped millions of cans of beer to soldiers overseas.
Today, canned beer accounts for approximately half of the $20 billion
U.S. beer industry. Not all of this comes from the big national
brewers: Recently, there has been renewed interest in canning from
microbrewers and high-end beer-sellers, who are realizing that cans
guarantee purity and taste by preventing light damage and oxidation.
(source: History Channel)
Pop a top fellow Knights and toast the Beer Can.
Sir Bowie of Greenbriar
Posted by dkWells