I love it when I come across a new phrase that immediately sparks a "What the #$@*&?"
That's exactly what happened when I came across an article in Entrepreneur titled "Zero-Gravity Thinking."
It starts with the recognition that sometimes what we do best actually hampers our creativity and innovation. “A company's (and we're all CEO of our own company – us!) own way of doing things, its own expertise can get in the way of doing things better and more innovative,” says Cyntiia Barton Rabe, author of The Innovation Killer: How What We Know Limits What We Can Imagine.”
She suggests that we rejuvenate our thinking with what she calls Zero-Gravity Thinkers – Renaissance-type thinkers who are in no way connected to our company or our work. They might have related expertise in the area needing assistance but not psychologically connected to us. A Zero-Gravity Thinker will ask questions that force us to challenge our most basic assumptions and come up with fresh approaches.
I think that this is what happens when Knights get together in a pub booth and start doodling on napkins. “I've got this problem...” turns into a stack of solutions drawn out on bar napkins and backs of coasters.
To be honest, I don't know if the term Zero-Gravity Thinking is one that I'll embrace, but I love the idea of sharing brainpower with people unique to my business or projects. Who knows what a tall beer and a “What if...?” question can lead to?
Sir Bowie of Greenbriar